Taylor White

The StoryTaylor Productions

SERVICES

SERVICES

Lead creative direction
Direct and produce short-form content, hype videos, mini-documentaries, and social media
Manage visual storytelling through shot selection, pacing, and tone in post-production, ensuring high-quality, brand-aligned output
Collaborate with athletes, coaches, and staff
Plan and execute

Manage production timelines
Produce multi-platform content for social, web, broadcast, in-venue, and game day experiences, including behind-the-scenes features and mic’d ups
Coordinate shoots by organizing talent, locations, logistics, and real-time adjustments for live events
Oversee post-production workflows including editing, asset delivery, and content scheduling
Collaborate across departments to align messaging with brand tone, balancing creativity and efficiency under tight deadlines

Build and execute content strategies
Grow engagement through platform-specific storytelling, trends, and viral moments
Produce platform-native content including videos, Reels, and motion graphics
Analyze performance data to optimize content timing, format, and reach
Collaborate with athletes and integrate campaigns with broader brand and recruiting goals